GOYARD

The hightly desirable, illusive tote

at the moment has been claimed

by the famous luxury designer

Maison Goyard, a 144 year

Parisian luggage and handbag maker. 

Sightings of this bag are rare. 

In 1997 a fashion entrepreneur,

Jean Michel Signoles,

bought the established and

at the time antiquated brand

and brought it back to life. 

With a few pops of color to

Goyard's signature pieces,

Jean Michel managed to revamp

Goyard's stodgy image

into a relatable chic luxury

for the modern woman.   

Goyard's marketing strategy,

however remains conservative

and traditional in the sense

of their determined focus

on prestige and exclusivity. 

Oh  dear Santa Claus, 

when not Chanel  iconic bag ,

then this one...please...